Jan 21 2009
Sports stars, Movie stars, Glamour models - YouTube blurs boundaries of eye candy
Do you know anything about synchronised swimming, except the occasional snippet from the Olympics every 4 years? Just as tennis has realised that attractive sports stars are also great for marketing, so the Brazilian national team has been very happy that Bia and Branca Feres see their photoshoots as helping them be ambassadors for their sport.
In the past, an image search on the web for your favourite sports stars may have found a low quality copy. Today, the images can be high quality and, with YouTube and obsessive fans, there will also be medium-quality and even high-quality video clips. Sports Illustrated has helped a lot!!
Companies have also realised the value of their promotional material being readily available on the web. To gain that visibility they pay big money, like the $5m a year paid to Gisele for 7 years by Victoria’s Secret. Magazines and newspapers rush to publish the photos and, bang, next day they will be all over the web.
Equally, even high quality magazines like Vogue or Vanity Fair have realised the selling power of a sports star or movie star on the cover - especially if they happen to look like a glamour model as well. Or, as the photo of Lindsay Lohan in a Marilyn Monroe pose shows, looking like a sex siren of yesteryear.
Love it or loathe it, men and an increasing number of women will usually take the time for a second glance at an attractive sports star, or movie star, or girl walking down the street. As James Dean said, “dream as if you’ll live forever.”
